welcome!

Born from the creative minds and hearts of two passionate mothers, Gigi + Roo is a baby and kidswear brand that blends fashionable style with everyday functionality. With backgrounds in product development and retail, we set out to create apparel, accessories and gifting that not only looks beautiful but feels great too. At the heart of Gigi + Roo are two unique personas: Gigi, the ultra-feminine, frilly, and fashion-forward spirit, and Roo, the effortlessly cool, fresh and spunky vibe that prioritizes comfort without compromising on style. Together, they form the perfect balance - bringing you capsule collections that are cohesive, wearable, and thoughtfully designed. Every piece is crafted using hand-selected fabrics and prints, each one chosen and designed with care, love, and a deep understanding of what kids (and parents) really need. Whether it’s a frill , flare or a pocket, every detail has a purpose. Gigi + Roo is more than just kidswear. It’s a celebration of personality and play!